About Us - IDentify our leadership

The dedicated eXpress badging team is led by experienced IDentification Specialist, Joe French, who offers more than 15 years in the ID business. In addition to successfully running and managing his own business, French previously worked for IDenticard Systems Incorporated for 13 years. He began his career as a District Sales Manager for Florida. His proven track record earned French a promotion to the executive position of Southeast Regional Sales Manager and eventually National Smart Card Manager. In this position, he worked with major smart card manufacturers and serviced high-level smart card projects. French also has worked with ITC Systems for three years, delivering cash card solutions to campuses and libraries across the country.

Today, French thrives on the fast-paced, customer-oriented environment of managing and marketing his own identification solutions business. French maintains his unsurpassed level of ID expertise by staying on top of the latest advances in identification technology, which allows him to deliver the most innovative, cutting edge solutions to his customers. He also focuses on motivating his team to maintain eXpress badging’s stellar customer service and support.