About Us - IDentify our Leadership
Laina French/President: Laina French is the founding owner and President of Express Badging Services, Inc. Ms. French is a dedicated professional with expertise in finance and business operations. In 2003 Ms. French managed the transition of eXpress badging from a home based sole proprietorship business to a corporation, partnering with her husband. Prior to 2003, Ms. French’s past experience included driving the administrative management efforts of two emerging businesses that specialized in advertising and purchasing within the hospitality industry.
Ms. French has applied her Bachelor of Science education from the University of Central Florida in Business Management and delegates and directs the day to day management efforts of eXpress badging.
Joe French/Vice President: The dedicated eXpress badging sales and marketing team is led by experienced Identification Specialist, Joe French, who offers more than 24 years in the personal identity business as an identification integrator. In addition to joining forces with his wife in 2003 to manage the sales and marketing efforts of their own business, Mr. French previously worked for IDenticard Systems Incorporated for 13 years in sales and sales management delivering high-tech photo identification solutions within the Southeast United States. For three more years Mr. French lead the business development efforts of ITC Systems delivering cash card solutions to campuses and libraries across the entire United States. eXpress badging is currently a factory authorized partner of both IDenticard and ITC Systems.
Ms. French has applied her Bachelor of Science education from the University of Central Florida in Business Management and delegates and directs the day to day management efforts of eXpress badging.
Joe French/Vice President: The dedicated eXpress badging sales and marketing team is led by experienced Identification Specialist, Joe French, who offers more than 24 years in the personal identity business as an identification integrator. In addition to joining forces with his wife in 2003 to manage the sales and marketing efforts of their own business, Mr. French previously worked for IDenticard Systems Incorporated for 13 years in sales and sales management delivering high-tech photo identification solutions within the Southeast United States. For three more years Mr. French lead the business development efforts of ITC Systems delivering cash card solutions to campuses and libraries across the entire United States. eXpress badging is currently a factory authorized partner of both IDenticard and ITC Systems.
Today, the French’s thrive on the fast-paced, customer-oriented environment of managing and marketing their identification solutions business. The French’s maintain their unsurpassed level of business and ID expertise by staying on top of the latest advances in identification technology, which allows eXpress badging to deliver the most efficient, innovative and up-to-date identity solutions in the industry. Their primary focus is on motivating the entire eXpress badging team to maintain their stellar level of customer service and technical support. .
